Adobe Buys Topaz Labs to Put Pro-Grade AI Video Tools Inside Creative Cloud

On June 25, 2026, Adobe announced it has signed a definitive agreement to acquire Topaz Labs, a US-based developer of AI image and video enhancement tools, in a deal expected to close in the second half of the year. The acquisition is subject to regulatory approval and other customary closing conditions. Topaz has spent more than twenty years building professional-grade software used widely by film studios, restoration teams, and content creators.

Topaz gained industry recognition in 2025 when its production technology earned an Emmy, and its tools are now used by millions of customers and twenty of the world's fifty largest companies. Its flagship models include Astra for AI video upscaling, Wonder for image retouching, and Neurostream, a proprietary engine that lets large AI models run smoothly on-device on consumer GPUs rather than in the cloud.

Under the agreement, Topaz's AI models will be integrated into Adobe Firefly and the broader Creative Cloud suite, including Photoshop, Lightroom, and Premiere. Yet Topaz's existing products will continue to operate as a standalone service, ensuring current users keep the workflow they already rely on. Adobe's creative cloud marketing lead described the move as a way to give creators sharper, faster, on-device AI for sharpening footage, denoising shots, and restoring archives.

The deal reflects the mounting pressure on Adobe from competitors such as Canva and Blackmagic Design's DaVinci Resolve. By bringing Topaz's on-device AI expertise in-house, Adobe is betting that the next round of creative software wars will be won on speed, privacy, and quality — not on subscription price alone.